Empowering the next generation of marketing leaders.
Our Mission
AMA at UCF is dedicated to becoming the most relevant force and influential voice shaping the personal and professional development of students at the University of Central Florida.
Our Vision
To be the leading marketing organization recognized for developing impactful leaders and meaningful connections.
Our Story
Founded by UCF students and chartered in 2017, AMA at UCF is run entirely by its members. Committees own the work, from corporate relations to data analytics, and each one is led by a student with a budget, a team and a deadline.
AMA UCF
by the numbers.
Our Values
The five values the American Marketing Association holds its members to, read the way a student chapter lives them.
Honesty
We say what is true about our work, our numbers and our events, including when the honest answer is that we do not know yet.
Responsibility
Members run real budgets, real campaigns and real client relationships. What the chapter takes on, the chapter finishes.
Equity
Open to every major and every year. The range of people in the room is what makes the work better, not a box the chapter ticks.
Transparency
Committee work, budgets and how to get involved are published rather than passed around. Nobody should have to already know someone.
Citizenship
The chapter gives time and work back to the university and to Orlando, through service, fundraising and campaigns for local organizations.
Come find out what this looks like from the inside.
Membership is open to every major and every year. Come to a meeting first if you would rather see it before you commit.